Thursday, 15 September 2011

AmiAmi Review (Updated)

Last Updated: Sept. 30, 2015. Today we'll be taking a relook at AmiAmi, one of my favourite import sites for anime figures. It also happens to be the first site I ever ordered from. So, how does this site stack up to other sites of similar caliber?

Since my last review, over two years ago, AmiAmi has revamped their website to look sleeker, and more professional. In many ways, it now reminds me of HobbySearch, yet another reputable and gigantic import site. AmiAmi has also gone through several other smaller (albeit just as important) changes which we will speak about in the following post. Major changes will be bolded for your viewing ease.
(**Click to enlarge photos**)

Product Availability

AmiAmi boasts a wide variety of products, including figures, scaled models, gundams, books, CDs, toys, trading cards and dolls. I can't speak for any other product, but their figure stock is quite standard. They usually stock PVCs and coldcasts by well known companies like Alter, GSC, MegaHouse, Orchid Seed, Kotobukiya, etc. In addition to the well-known companies, AmiAmi also happens to host Touhou figures at a reasonable prices. Touhou figures can get incredibly pricy very quickly, and often cost twice what AmiAmi charges, so this is a definite plus.

As far as I know, AmiAmi does not stock exclusives. Occassionally, a garage kit will go on sale.

AmiAmi is relatively good at labeling their products. You will know from a glance whether products are a pre-order or released (along with their release dates) or pre-owned. Many times, you will also see a discount, indicating how far below retail price AmiAmi is asking for. It's not rare to find pre-orders for 10-20% below retail price.

Pre-Owned Section

AmiAmi also has a god-given Pre-Owned section, where you can find a plethora of used items for wonderful prices! I can spend an hour surfing the pre-owned section, staring at all the deals, exercising extreme restraint lest I order all of them. 

The pre-owned section, like the front page, is updated regularly (except on weekends). Note: The pre-owned page is just the tip of the iceberg. Click on any of the links to expand the section.

Really expand the section. If I click on the "Bishoujou" section, I get (cout 'em) 35 pages of used items to surf through. Welp, there goes my money.

AmiAmi has a rating system for used items. A-grade is like new, B-grade is good, C is acceptable but potentially damaged, etc. I am comfortable ordering B-grade pre-owned items and above. C-grade will often come with huge discounts, but also with noticeable damage or missing parts. Because AmiAmi does not provide images of said damage, it's a gamble buying lower-grade items. Always read the side-bat when buying used items for extra information, if any. If the figure is missing parts, or has conspicuous damage, AmiAmi will tell you. 

AmiAmi updates their stock every day (except on weekends). It's up-to-date like that. Occasionally, if you hit their pre-order section right after they update, you will find items without prices listed. If you wait a bit, these items will either disappear (someone as perhaps snatched it, and AmiAmi wasn't able to take down the listing quickly enough) or will eventually have their information updated.

Everything is authentic, as far as I know. At least, I've never received a bootleg from them before.

Product Information
AmiAmi provides relatively detailed descriptions of their products, including important information such as release dates. They also have excellent stock photographs.

I'm always impressed with how quickly this site manages to update information. Products can appear on AmiAmi days ahead of other import sites.

While information is bountiful, there's some critical dimensional information missing. AmiAmi barely provides any weights, and never provides product box dimensions. Half the time it's not their fault, since weight can't be calculated on pre-ordered items, but I expect released items to mention it. Without it, shipping prices can't be estimated, and seeing as we're importing, costs can become steep very quickly.


This is the reason I pre-order most of my figures from Amiami.

The discounts are awesome. Many products can be found at 15%-20% off (or more). At such discounts, they have some of the best pre-order prices out there. Furthermore, AmiAmi supports a bargain bin, which advertises any item over 25% off (though I have seen items listed at 81% off).

Please note that Amiami's discounts will disappear once the figure is released. These are pre-order discounts I'm talking about. Of course, over time, if the item is still in stock, it tends to get discounted again (albeit not to the same degree as when they were pre-orders).

Of course, as mentioned before, the prices in their Pre-Owned section are nothing less than spectacular.

Shipping and Shipping Cost

Combining Items

AmiAmi allows you to combine items for shipping through an easy-to-access, item combination page. Here is a quick run-down of allowed combinations.

In-stock + In-stock  OK No restrictions as far as I've experienced.
In-stock + Pre-order  OK Pre-orders must release in the current month, e.g. July (you can't order an in-stock item in July, then hold out for a pre-order scheduled to release in September).
Pre-order + pre-order  OK Pre-orders must be cheduled to release in the same month (if the release date of one item changes, AmiAmi will automatically separate the items, and email you with notification).

An interesting note about combinations. Combining items, especially if it's only two or three, pushes up your shipping costs dramatically. Instead of EMSing a big box, I have each item ship by unregistered SAL, and have saved close to $20 each time. If you wish to separate an order after you are invoiced, send AmiAmi a polite email. They are usually willing to help you out.

Shipping Options

AmiAmi offers EMS, registered SAL and unregistered SAL shipping. Having used all three, I would  recommend unregistered SAL whenever possible despite its slower delivery speed. I've never had a problem with damaged or lost packages, and I don't mind waiting for my products, so lower shipping prices are a definite plus. EMS is expensive, although it might be worth it if your package is large or fragile (or you prefer to get your packages faster).

One nice thing that AmiAmi does, is allow you to choose a shipping method after they calculate shipping costs. Yes, you choose a shipping method when you order, but you can change the method accordingly when you go to pay your invoice. This is incredibly useful, especially with large boxes. If an item is too large to ship through unregistered SAL, you will be given the prices for SAL and EMS shipping. If you're unsure between SAL and EMS, you can see how much each would cost (for your particular box). This streamlines the shipping procress, and eliminates the anxiety of choosing one shipping method over another. Great feature, AmiAmi!  

Please note: As of May 2015, AmiAmi no longer offers Unregistered SAL on any items over 8000 yen. Luckily, they made this change clear (along with other changes) on their front page notice board. 

What does this mean for shoppers? Well, expect to pay SAL or EMS shipping with more expensive products, even if the products are tiny and fall far under auto-EMS limits. It's a bummer, I know, but not something that can be avoided. What does this actually translate to? Well, I ordered myself a lovely, pre-owned Tamaki figure from AmiAmi at 8980 yen. Her shipping price using unregistered SAL would have been perhaps 1800 yen or so. Her new shipping price, using EMS, came to 3390 yen instead.

The time it takes for goods to arrive varies depending on where you live, so there's really no point in me evaluating it. I usually get EMS packages in under 10 days, and SAL packages within a month.

Mark down?

AmiAmi will not mark down the price of your packages for the sake of avoiding customs. It is against the law, after all, and AmiAmi doesn't want any trouble (they have a business to run and livelihoods to protect). If you live in a country where customs is a problem, I would suggest using services that do allow mark downs, such as Big in Japan. 


Amiami accepts payments through Paypal and credit card. If you live in Japan, you can also hand them a wad of cash, but seeing as we're international buyers, we can only throw money at the screen and wonder why nothing's happening. Fees are due within 7 days of receiving their invoice.

You can also pay through eCheck, though I've never used this method myself. AmiAmi doesn't give you the option, but welcomes you to email them about it if you are so inclined.


AmiAmi packages are tightly cushioned with wadded up paper. It's sounds cheap, but the paper's actually quite sturdy, and unlike some other sites, Amiami uses a higher-grade packing paper rather than plain newspaper. Again, I've never had a problem with damaged products.

Unfortunately, AmiAmi is notorious for their gigantic boxes. Suich and I joke that they only have three box sizes: Medium, big, and bigger. While oversized boxes aren't always a problem, I've had my fair share of "WHY?" moments.

Here's an example. This is a box I got from AmiAmi last year. I ordered three items. They came in a solid, corrugated box, packed snug, with quality packing paper. Good. Now look closer. Izaya's box is 16 cm in width. The ruler in the box tells me I have 17 cm of empty space above Izaya. That's easily enough room to stack Erio, who's box is only 13.5 cm wide, on top of Izaya. In fact, with a box so sizeable, I could have easily ordered doubles of both Izaya and Erio and still have extra space for packing paper on top. Look, AmiAmi, I love you lots, but someone in your warehouse obviously can't Tetris.

Pictured: Terrible Tetris skills.
Sui Chee also once recieved a package that was four times larger than her item. We had a good laugh over it, because laughter ameliorates the pain of unnecessarily high shipping fees.

Remember that Tamaki figure I mentioned above? Yeah, her box was at least twice her size. Very well packaged, by the way, but still twice her size. Many wads of paper were discarded that way. RIP, wads of paper.

Medium, big, and bigger, indeed.

Customer Service

AmiAmi is very good at getting back to you. Every time I have emailed them, they've emailed back within 24 hours (weekends excluded). From what I've experienced, they are courteous, helpful, and knowledgeable.

AmiAmi doesn't usually allow cancellations, but if you really have your hands tied, you can email them politely requesting a cancellation. I've done this twice in my history of shopping with them, and although they lecture you a bit, they've always been understanding. Try not to cancel too often though, as they're not afraid to ban accounts that break their rules too often.

Site Structure and Ease of Navigation

AmiAmi's site presents simply and nicely, with easily navigatable (is that a word?) categories. You can also sort products through several subcategories (like my favourite, "Sale Items" and "Pre-Owned"), allowing for more specific searches.

Although AmiAmi has a search bar, it's rather non-specific. Say I want the 1/8 Love is War Miku figure. If I type in "Miku" I'll be bombarded with a plethora of Miku items (trust me, there are a lot) with no way of specifying the type of product I want. To get specific searches, I have to type in something along the lines of "Love is War Miku figure". Again, not a huge deal, but something they could definitely improve.

Occassionally, the site will crash. Pages will mysteriously go missing. Links will degenerate. While this happen on even the best sites, I've noticed AmiAmi seems to go down more often than other sites. The pages usually fix themselves within minutes to hours. For example, I ocassionally get this screen, which usually pops up in their pre-owned section.

Again, it's not a huge deal, but it can get frustrating when said crashed page was supposed to be a listing that you really, really wanted.


Product Availability  9/10 Great selection, amazing pre-owned section, but no exclusives (at least not new anyhow)
Product Information  8/10 Excellent information, nice product photos, but no estimated shipping costs.
Prices  10/10 Competitive pre-order discounts, wonderful pre-owned prices, and a heavily discounted bargain bin.
Shipping/Shipping Cost  7/10 Easy-to-use combination system, gives you a choice between shipping options upon invoice, solid packaging, but auto-SAL/EMS on items over 8000 yen. Also, occasional, hilarious, gigantic boxes.
Payment  10/10 Easy, with several payment options.
Packaging  10/10 Strong, corrugated boxes with lots of packing paper. Never had a single damaged product.
Customer Service  10/10 Prompt, usually replies within 24 hours, usually helpful.
Site Navigation  8/10 Relatively well organized, with a professional look, but has a somewhat unwieldy search system, and occasional broken links

Overall, AmiAmi is an excellent, trustworthy site. I've never experienced a single problem with them as of far (and trust me, I order with them very frequently). I highly recommend them for their excellent prices, heavenly pre-owned section, and prompt, efficient communication.


As usual, you're welcome comment below about your experiences. We would love to hear about your experiences!



  1. I never knew about this site, and you've given it such a good review. I usually use Hobbysearch, though I've used ones like Otacute and some Germany-based one for some older figures and have never had any problems. If Amiami tends to have better prices, perhaps I'll keep my eye on it... eheheh.

  2. Glad I could spread the word! Their prices are truly stellar, although it all depends on those finicky exchange rates.

    Thanks for reading!

  3. the update of stock time at midnight, is it based on JP time?

    1. AmiAmi's english site use EST as far as I can tell (ignoring daylight savings time). Their updates are not always right on the dot, but they usually update around midnight on weekdays.

  4. Should i get SAL unregisterd? I want to get a small figure but my dad might now let me get one if the shiping is too much.I dont mind waiting and amiami sounds like a good website to buy from.Also can i pay with a debit card?

    1. I always use unregistered SAL whenever possible, and never had anything go wrong. For smaller figures, it's the most cost efficient shipping method. Of course, it all depends on what you're comfortable with.

      Unfortunately, AmiAmi doesn't accept debit card payments.

  5. The boxes can be hilariously large, but since my mail often comes to me with dents in it, I appreciate it. I once had a jumbo amiami box that had a gouge in the side that (because of it's oversized-ness) missed the figures themselves.

    1. Yikes, good to hear your figure was fine. Thankfully, I've never had a badly dented box before (kudos to the delivery people). Huge boxes can be annoying and costly, but in the end, it's better to be safe than sorry!

  6. Question:
    After placing an order, the order acknowledgement was sent to me. I did a few changes to my order then I received another mail.
    What must I do after that? Do I wait or must I confirm anything first?

    1. Hi Sakura,

      The order should be have been updated to the status of the latest acknowledgement email. As far as I've experienced, there's no need to confirm anything afterwards. To be safe, check your AmiAmi account to make sure everything is in order. =]


  7. I just ordered 10 Obitsu stands from this place and they are charging me $20 to ship them. Shipping is costing as much as the stands. $2 each to ship with no break for buying multiple items.

    That really rubs me the wrong way.

  8. about the customs in the U.S. how does it work if a want to order some figma from amiami?

    1. Hi Anonymous,

      I can't speak definitively for customs charges in the U.S., but I believe they vary by the cost of your product. It would be best to call your customs office for clarification.


  9. Hi, I'm about to order a figma from Ami Ami and would like to know the best shipping methods depending on past experience, if a regular customer happens to see this comment. (a 20$ shipping cost for a 28$ product would be really disappointing)

    Also (and this is what worries me most) I'm afraid of getting a bootleg, as the price is rather good in comparison to ones on Ebay and amazon (around 95$ at best), I have a lot of concerns about this and would really appreciate advice from people who buy from Ami Ami.

    Thanks in advance.

    1. Hi Anon,

      I personally use unregistered SAL whenever I can, and I've never had a problem with it. No banged up boxes or broken items as a result. Of course, the shipping method you use often depends on how much you trust your country's postal service. I'm lucky to have postal service that generally treats boxes with respect, so I am comfortable using unregistered SAL. The one downside is that your item can take up to a month to arrive, but at least you don't pay ridiculous shipping fees.

      Rest easy purchasing items off Ami Ami. All items are (as far as I've experienced) legit. Don't always expect Ebay or Amazon to have better prices, as they can be inflated by the users who post the listing. Also, you have a higher chance of running into bootlegs on user-run markets such as Ebay than on well-known sites like Ami Ami. As a general rule of thumb, reputable sites like Ami Ami have more controls in place to ensure bootlegs are caught and removed from the market, while auction-style sites such as Ebay have less control over what individuals decide to list or charge.

      Best of luck on your purchase!

  10. How long does it take for the package to arrive .I ordered mine yesterday and it's shipped today (SAL unregistered) I know it says 2-5 weeks but I wanted to know your opinion?

    1. Hi Stephanie,

      It largely depends on your postal service and your location, so my experience will likely be different from yours. I usually receive my packages in 3-4 weeks with unregistered SAL.


  11. Hello! I just found your website and your reviews on different Japanese import websites have been really helpful. Although, I hope you can help me decide something... I'm going to be making my first pre-order for a 1/8 figure but I can't decide whether I should go with Amiami or CdJapan. Since CdJapan gives me a rough estimate of the shipping cost, I can get an idea of the total price. But Amiami has a discount price for the figure, but I don't know the shipping cost. So I was wondering, how likely would it be for Amiami to cost more than CDJapan after the shipping cost is calculated? (I live in the US)

    For example, on CdJapan the figure costs 10800yen with an estimate EMS shipping of 4300 yen (so a total of about 15100yen / 121 USD), on Amiami it cost 9980 yen, but I don't know the EMS price...

    Where do you think I should pre-order from? Thank you, I hope you can help me make my decision.
    - Natalie

    1. Hi Natalie,

      It's difficult to say who will have the higher shipping cost, since it depends on the size of the boxes they have available. From my experience, AmiAmi packages their goods in very generous boxes with lots of packing paper, so you may get a slightly higher shipping fee from them, but because they have an initial discount, I doubt the total cost will go higher than CDJapan's. Even if AmiAmi charges you 5000 yen for EMS shipping (which is a high estimate), the total will only come up to 14980 yen, which is still less than CDJapan's 15100 yen estimate.

      Given my experience with both companies, I am inclined to go with AmiAmi, simply because I get better customer service from them. =]

      Happy shopping,

  12. So I preordered two HUGE cushions, one for me and for my friend. Each takes up 1.25 square feet of space. Will AmiAmi send two big boxes, or one HUGE box? Should I email them first?

    1. Hi Anon,

      It's always safer to email them for confirmation. Get them to do an estimate on one big box vs two smaller boxes. Sometimes, it's cheaper to have them shipped together. Sometimes, not so much.